Thursday, June 23, 2011

CASE123 Store closing its week days operations

Very sad, but we do have to cut the losses and change the business models when we can.

Starting in  July 2011, our store location will only be open on Sat.  Have to let our weekday staff knows about this decision.......  Not my favourite thing to do for sure.

Saturday, February 5, 2011

Verizon iPhone 4

With the newly released Verizon iPhone 4, there are some differences in the physical appearance of the phone.  As discussed in various online articles, the Verizon version of iPhone 4 have moved its antenna to avoid the previously reported antenna problem with the GSM version of  the iPhone 4.  Along with this, the construct of the metallic ring around the iPhone 4 have prompted the shift in the mute button to be closer to the volume buttons.

Now, this can be an opportunity or disadvantage to case makers.  For case makers that made precise cutouts on the mute and volume buttons, their cases will not be compatible with the Verizon iPhone 4.  For those that made a single wide cut out, what they have created for the GSM version of iPhone 4 would be fully compatible with the new Verizon iPhone 4.  

The opportunity is, this will be a huge feature that Verizon iPhone 4 cusotmers will be looking for; a compatible case as soon as they receive their pre-ordered phones.  

At CASE123, most of our best-selling TPU gel skins are compatible with the new Verizon iPhone 4, as we have a single wide cutout on them.  Furthermore, this does not affect out line of multi-layer protector system holsters and sleeves, as they can be used to holder either version of the iPhone 4.  Maybe more luckily, our real carbon fiber back case for iPhone 4 is compatible, making it a compelling product available right from the start. 

For a Verizon-compatible iPhone 4 case, visit us at www.case123.com.

out....

Monday, January 31, 2011

CASE123 Store Blog

I have started another blog dedicated to updates on our CASE123 line of business's activities.  See us for updates at http://case123store.blogspot.com.  There's a twitter updates widget in this blog, that would should my news updates on iPhone 5, iPad 2, BlackBerry playbook, or other interesting mobile discussions.

Saturday, January 29, 2011

Ebay listings are back today

finally, the one week of no new ebay listing has passed, felt like forever.

actually, it wasn't that smooth.  expected to be able to list this morning, it wasn't that straight forward afterall.  upon trying to list an item manually on ebay, a message popped up saying that we cannot list new items for 30 days!!!!  30 DAY!!!!  that's basically forever for us, and we might as well start another business.  not panicing, i quickly called up ebay customer service, who in turned forwarded me to the ebay trust and safety team.  the person on the line was very helpful, and help re-instated the listing capability within seconds.  quickly tried it, and we're back in business.......  normal business.

and throughout the day, sales from 1-day auction listings are already trickling in.  let's see if everything would be back to normal in the next few days, bringing in 80+ sales per day.

Wednesday, January 26, 2011

No Auctions, No Sales on Ebay

Well, with our listing privileges suspended until end of this week, we are forced to trial out how sales looks like with only Ebay fixed price listing, no Ebay auction listings.

SALES DROPPED BY 5X - 6X!!!

There you have it.  the best ebay strategy seems to be having auction listings always, with fixed prices listings there for the add-on sale.

if ebay sales continue to behave like this, we might as well go serve tim horton's coffee for a living, because at least the effort vs. pay is more reasonable.

Monday, January 24, 2011

Ebay Vero Violation

Just got a violation on our ebay account through Vero, for a case that has an apple logo on it.  can't list auctions for the next 7 days.......  but then, the remaining auctions of the day did alright.  

Wonder if it's actually a local competitor that was the whistle-blower, 'cause if it was............  as the Chinese would say, "you're the 1st, i'll be the 15th (你做初一, 我做十五)!!"

Without having to analyze data and list auctions, it did free me up to fix up our CASE123.COM online store site, did some SEO keyword updates, updated some banners, as well updated how the store landing page looks like.

Thursday, January 13, 2011

Ebay sales showing signs of slow down.......

Our best in 52 week was the last week of 2010, as expected.  now into the third week of Jan 2011, sales are starting to slow down. i guess it is expected, but still not a good sign to see.  maybe we have not introduced enough new products over the last 2 months or so.  have to keep looking, keep sourcing.